The global advertising market has a value exceeding 300 billion dollars. However, it is monopolized by traffic giants, and user contribution is ignored in terms of revenue distribution. As a result, advertisers need to spend increasing amounts to look for potential customers, while users, with their privacy being infringed, are harassed by spam, and they don't have a choice on what kind of ads they watch, and they have to pay to turn off ads.
We believe that a decentralized advertising network can benefit us all by channeling global advertisers, traffic providers, and users. Users can directly benefit, and advertisers can achieve more lucrative revenue through a more precise ad delivery mechanism.